2019 - 2022
Luminus Books Publishing
Luminus was a monthly art book subscription publishing startup.
Our mission was to showcase the best of art, from all industries, internationally in an 5x8.5” format.
We also printered quarterly books, 8x11” in size, for artists that had a bigger range of artwork beyond the 50 pages provided for the 5x8.5 monthly sizes. Project concluded in 2022.
Founders were myself, Josh Rowan, Eric Iovino, Jacques Bredy, and Joey Dodd.
This project was a great privilege.
Publishing Roster:
Quarterly:
Angela Wang (a.wanqi), Kris Kuksi, Steven Assael, and more.
Monthly:
Andrei Riabovitchev, Jens Claessens, Phil Singer, Godtail, Carlos Dearmas, Carlos Shingo, Dina Browdski, Jason Maoury, Tan Xi, Tom Roberts, Ian Permana, Daniel Clarke, and more.
Email Marketing:
Email Newsletter, Marketing, and Design is one of my favorites. Because, as a brand designer and brand consultant, this is where a business can talk directly to their community!
I designed the copy and design for the teaser emails, general newsletter (per artists’ month), the abandoned cart sequences, the welcome email, and “win-back” email.
Emails were send out using Klyavio.
Website Design:
With the assets completed by myself and our co-founders (Josh Rowan and Jacques Bredy), I build and designed our website with Shopify.
Shopify has been a personal favorite for when I do social media marketing, advertising, and e-commerce.
Brand Kit/Style Guide:
Designed the brand kit for Luminus once the logo design was completed by co-founder & designer, Josh Rowan.
The assets, copy, promotion, and marketing plans were designed by me. This would be the basis for all brand visuals, “look and feel”, and copy tone for the remainder of the project.
Brand kit was later revised with newer team member, Joey Dodd.
Artist Interviews:
It was an honor to interview a handful of artists in preparation for their book release.
I was so grateful to interview a handful of my favorite artists, of all time, prior to the projects early conclusion.
Artist Interviews Continued:
Research and questions were completed by myself & co-founder and illustrator/artist, Jacques Bredy.
Interviews were conducted by me.