I’m speaking at the McKinney Millhouse Next Week! Come Join!
Tools for Small Businesses to Thrive in an AI-Obsessed World
Make it stand out
Sign up for my event today! I am superbly excited about providing value and thought explorations to someone whose own industry is impacted in real-time and the adjustments I’ve made to grow, and my observations as well.
Tuesday, March 24, 2026 · 11:30am – 12:30pm · Millhouse at the Cotton Mill, McKinney, Texas · Free & open to all!
What we'll explore
The talk is titled Tools for Small Businesses to Thrive in an AI-Obsessed World and it covers a lot of ground I've been thinking about deeply; both as a brand strategist and as someone who worked inside AI development before it became a household conversation.
We'll look at what AI actually does well (and what it simply cannot do). We'll talk about the growing cultural hunger for the handmade, the human, and the real; why serifs are back, why the "messy girl" aesthetic is thriving, and why Hermès chose a human illustrator over a rendering engine for one of the most visited brand websites in the world.
We'll explore branding as a sensory experience rather than a performance; websites that feel alive, print materials that engage the senses, and communication channels that build genuine trust over time. We'll also discuss visibility in a changing digital landscape; including the very valid and increasingly popular choice to remain faceless in an age of deepfakes, digital fatigue, and online scams.
And we'll close with something practical: a short brand archetype exercise that will leave you with a clearer sense of who you are as a brand, who you serve, and how you want to show up in the world.
This is not a talk about adopting every new tool.
It is about understanding what is happening; then choosing, with intention and on your own terms, how much or how little you want to engage.
Because the businesses that will thrive in this moment are not the ones who chase every trend. They are the ones who know exactly who they are; and build from there.
Event details
The Lunch Bunch Speaker Series is an informal conversation series hosted at the Millhouse at the Cotton Mill in McKinney. The event is free and open to all; members and nonmembers welcome. Lunch is not provided but you are absolutely welcome to bring your own.
Tuesday, March 24, 2026 11:30am – 12:30pm Millhouse at the Cotton Mill · McKinney, Texas
