Luminus Books Publishing

2019-2022

•

2019-2022 •

My First Startup Attempt!

Luminus was a monthly art book subscription publishing startup.

Our mission was to showcase the best of art, from all industries, internationally in an 5x8.5” format.

We also printered quarterly books, 8x11” in size, for artists that had a bigger range of artwork beyond the 50 pages provided for the 5x8.5 monthly sizes. Project concluded in 2022.

Founders were myself, Josh Rowan, Eric Iovino, Jacques Bredy, and Joey Dodd.

This project was a great honor to experience!

We were an Art Book Publishing venture seeking to showcase the best of art, in all genres, globally. And, to put a book on your doorstep each month with our subscription model. It was a wonderful journey!

I met many of my Art Heroes!

  • The Books

  • The Books

  • The Books

  • The Books

  • The Books

  • The Books

The Brand Kit, Website, Socials & Email Marketing

Email Marketing:

Email Newsletter, Marketing, and Design is one of my favorites. Because, as a brand designer and brand consultant, this is where a business can talk directly to their community!

I designed the copy and design for the teaser emails, general newsletter (per artists’ month), the abandoned cart sequences, the welcome email, and “win-back” email.

Emails were send out using Klyavio.

Brand Kit/Style Guide:

Designed the brand kit for Luminus once the logo design was completed by co-founder & designer, Josh Rowan.

The assets, copy, promotion, and marketing plans were designed by me. This would be the basis for all brand visuals, “look and feel”, and copy tone for the remainder of the project.

Brand kit was later revised with newer team member, Joey Dodd.

Website Design:

With the assets completed by myself and our co-founders (Josh Rowan and Jacques Bredy), I build and designed our website with Shopify.

Shopify has been a personal favorite for when I do social media marketing, advertising, and e-commerce.

Artist Interviews:

It was an honor to interview a handful of artists in preparation for their book release.

I was so grateful to interview a handful of my favorite artists, of all time, prior to the projects early conclusion.

Luminus Art Book Roster:

  1. Andrei Riabovitchev

  2. Jens Classens

  3. Phil Singer

  4. Carlos Dearmas

  5. Godtail

  6. Dina Broadsky

  7. Jason Maoury

  8. Tan Xi

  9. Tom Robert’s

  10. Ian Permana

  11. Daniel Clarke

  12. Angela Wang

  13. Kris Kumasi

  14. Steven Assael

  15. Welderwings

  16. Alex Grant

  17. Alexandra Fastovets

  18. Andres Blanco

  19. Ben Howe

  20. Celia Calle

  21. Donato Giancola

  22. Gio Napkil

  23. Gracie a Samosir

  24. Grzegorz Gwiazda

  25. Helice Wen

  26. Hollis Dunlap

  27. Jason Seiler

  28. Kim Thompson

  29. Kristin Kwan

  30. Lori Early

  31. Narma Aouni

  32. Radek

  33. Sammy Khalid

  34. Shaun Freind “Craww”

  35. Steve Ellis

  36. Thomas Cain

  37. Tom Robert’s

  38. Angela Wang “Awanqi”

  39. Zakuro Aoyama

  40. Zoey Frank

  41. Shelah Horvitz

SOFTWARE USED

•

Adobe Suite (Illustrator, Photoshop, InDesign)

•

Website built on Shopify

•

Canva

•

SMS/Email Marketing used with Klaviyo.

SOFTWARE USED • Adobe Suite (Illustrator, Photoshop, InDesign) • Website built on Shopify • Canva • SMS/Email Marketing used with Klaviyo.

Artist Interviews Continued:

Research and questions were completed by myself & co-founder and illustrator/artist, Jacques Bredy.

Interviews were conducted by me.

Final Thoughts:

Luminus Books Publishing introduced me into the art work of NYC and globally. I wish this startup lasted forever. I appreciate the small team of 4 we had, my mentors and believers, the artists, and the long days and nights. I am grateful for the time, the experience, and from here, my love to Branding and business building started!!

Next

Project II: Jillian Mazz Strategic Partners