Mazz Marketing Partners
Brand Revision
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The Before
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Brand Revision • The Before •
The Before &
The Client Brief:
Mazz Marketing Partners’ founder, Jillian Mazz, wanted to elevate her brand’s visual presence across social media and her website to better reflect her evolving business vision.
She felt her previous branding appeared generic, and the pink–blue palette lacked the uniqueness and depth that represents her personality. It was also commonly used across her industry, especially among “Girl Boss” brands. Mazz Marketing Partners approached us for a full redesign of her creative direction, social media presence, and website.
The goal was to highlight her 14 years of industry experience, her Master’s in Psychology, and the way she integrates both to create meaningful mental and vocational impact for her clients. We addressed these needs by refining her Creative Direction and Brand Messaging, then executed the updated social media designs and website to align seamlessly with her vision.
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The Before
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The Before
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The Before
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The Before
Brand Revision
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The After
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Brand Revision • The After •
The After:
We shifted her Creative Direction toward visually expressing the idea of doing the “inner work” to create “external results.” Her brand was reimagined using bold blues, textured greys, white, black, and touches of purple-blue. These colors embody her business’s core values: strength, depth, and transformation.
The new brand identity is both visually striking and emotionally resonant—designed to reflect her commitment to guiding clients through the deep work required to bring out their best personally and professionally.
We kept her original typography but applied it with greater intentionality, allowing it to harmonize with the new textures, color palette, brand personality, messaging, and visual design system.
Socials Re-design:
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The After
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The After
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The After
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The After
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The After
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The After
Testimonial from Jillian Mazz:
Crimson's experience is exactly what you need as an entrepreneur... I've been working with Alex for a few weeks, and I already feel the support, that I've been lacking, as most entrepreneurs do. Things seemed overwhelming, Alex helped relieve stress by being so hands on. Thank you for teaching me and helping me succeed all at the same time.