Working with Kundalini Yogi Siri Deva Singh, also known as Victor Castillo, was a transformative experience in itself. A devoted student of a prolific Yogi, Victor went on to teach a diverse community of students after completing his teacher training.

As I learned from him, I supported the development of his unique spiritual-teaching methodology into a cohesive, intentional brand.

Over the course of a few years, we collaborated on two meaningful projects. Each one was an honor—an opportunity to design for someone deeply rooted in inner work, mindfulness, and soulful transformation.

The goal of his brand was always to reflect that depth. This eventually included evolving his visual identity, shifting from earth-toned browns and warm hues to a more refined palette of black and blue.